MediaCloud

Wouldn’t it be wonderful to have a tool, that gives your customers and agencies the opportunity to enter and maintain their own bookings?

By creating the link between salesforce.com and your adserver system you have all necessary information and functionality within salesforce.com to setup an easy-to-use but powerful portal to let customers and agencies book their own campaigns.

Creating campaigns in your adserver is a time-consuming and difficult process, nothing you would like to burden your customer with. But with salesforce.com it is easy as 1, 2, 3

1. Login and Add Products
2. Check Availability and Book
3. Upload Creatives

Login and Add Products

All logins of your customers and agencies are handled by salesforce.com. You can use the salesforce.com Partner Portal to give companies access to the Portal, so security is handled by salesforce.com

With our enhanced product search for salesforce.com you can define for every customer or for the portal which products can be added and which additional criteria (e.g. targeting, discounts) are allowed.

Check Availability and Book

After adding products to the campaign the user can check availability. This requests goes through salesforce to the adserver and gives exact numbers back. After checking the inventory the user can book this campaign. Whether he is allowed to book without prior availability check or with unsufficient inventory can be defined by you.

The portal will then create an opportunity in salesforce.com and transmit it to the adserver. The opportunity will make it easy for you to track all bookings that are done through the Self Service Portal.

Upload Creatives

After booking the campaign the next step is to upload creatives. All creatives will be checked on their technical specifications. The creatives will be uploaded to the adserver where they can be reviewed for subjective reasons and activated.

Today Tomorrow Focus, one of the biggest European marketer of online advertising announced the availability of their Self Service Portal to the public. As the press release is in German try the translation with Google – we will post a detailed description of the features and functions in the next couple of days. Nevertheless it seems to be a smart solution in order to manage smaller online campaigns where the complete and complex process with lots of manual process steps would otherwise be too cost-intensive. With a SSP the marketer is able to keep the turnover profitable.

Starting this month TOMORROW FOCUS Portal GmbH announced the availability of their “Self-Service Portal (the SSP was developed jointly with Avendio). The SSP give their clients the opportunity to book house advertising, counter trades and self-acquired campaigns in three t steps by themselves.

Stay tuned.

After generating a Media Plan one of our customers and our consultants had the need of creating an interface which combines the ingenuous system of salesforce.com with the sophisticated Doubeclick DART (DFP) industry solution.

This complex incorporation enforces in three steps and leads to better and more adopted work flows in business.

Lets have a close view on these steps.

Salesforce.com – one of the biggest On-Demand solution suppliers – provides pragmatic access to your organization’s information using a simple, powerful and secure application programming interfaces, the force.com web services API. This API provides a facility to use all your existing applications with a seamless integration in salesforce.com. By means with this interfaces your work flows will be more flexible and transparent. As a result our AdServer Integration enables you to work cross-departmental and more efficiently.

All systems are combined to one solution and a comprehensive integration. This solution is particularly made for all customers who want to improve their business work flows and involves many advantages:

A: You neither have an API integration nor a process integration. Therefore you may have issues with agencies, high manual effort, high error rate and almost no work flows.

B: Your business is just process integrated. You do have great work flows but a high manual effort with slow internal progressing.

C: Your business is fully API integrated but does not have a process integration.

D: This is the ideal solution we can provide and build in for you. With an API and process integration your business is able to reach

• Business Development (consistent)
• High self reliance
• Quality Management (you can focus on the quality of your business)
• Flexibility (you can react quickly to all recent changes happened)
• Efficiency (you can be more productive by focussing on the main workflow)
• Transparency (all your work flow is easily understandable)
• Low error rate
• High qualitative output

This full integration of your systems is mapping all your processes in one solution which guides you to a market leadership.

The AdServer Integration includes all functions you need in order to reach the perfect absorption of your tasks combined to a unique package:

• Availability Forecast/ Share Of Voice information
• Reservation
• Booking
• Delivery reporting

Example:

A sales person wants to put in an advertisement in order to reach more customer’s and company’s recognition. Because he doesn’t really know where he can put in his advertisement he contacts his agency and presents all his desire. In order to fulfill all wishes the whole process has to run through many sections to find the perfect solution. All this requires too much time which most business people don’t have. The business is a fast growing one and it might happen that another agency is much faster to fulfill its customers wishes.

To prevent this fluctuation of customers we offer a quick solution for your business which makes it possible to review all important data by just clicking one button “Request Inventory“. By adding our AdServer Integration you will be able to have more precise operating principles at the minimum effort but with maximum results. The semi-automatic process – which can be extended to a full automatic process – will complete its tasks within few seconds while you get the chance to focus on your main process: selling.

To give an even better understanding of the process we would like to present it in a few steps.

• To get to know what is on stock before selling products our “Availability Forecast? represents the inventory status illustrated by flags in the colors red, orange and green.

• Within a few seconds you will get an accurate result by just clicking on the button ?Request Inventory?. Concerning this you will be sure how much of your stock is available and how much you have already sold. Additional to requesting the inventory we provide you ?Share of Voice (SOV)? which reveals the percentage ratio of the booked products and the free objects. This shows you immediately the overall availability. Further than that you get the chance to analyze in what stadium you are in concerning the advertisement.

• By the AdServer Integration it will also be able to make reservations and booking. At this process all information saved on the salesforce.com account will be transferred safely to the AdServer.

• An additional function is our “Click Rate” which shows how often your advert was clicked and therefore how much recognition it gets.

Our AdServer Integration solution combines all important work processes to just one and only function which will ease your working schedule to have a more efficient and transparent work flows.